Due to our technology improving, it has changed our world as well. The internet has opened up a vast majority of accessible information. One could almost get any form of education online. It may be what is currently happening in the world, accessible communication, or reading the newest book and so much more. Technology has benefited us in so many ways. However, it has kicked out what was tangible and credible, print newspapers.
According the Newspaper Association of America (NAA), total revenue for the U.S. newspapers declined by 2% in 2012. Also, the mobile newspaper audience is growing rapidly up 58%. In an average month in 2012 compared with 2011. That totals 34 million adults. The NPAA states the media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. Statistics shows that there is a vast majority of U.S. adults who read the newspaper and media content print or online in a typical week. However, print readership has changed because of smartphones. With the easy access of data on smartphones, whether it’s mobile apps, daily subscriptions it is very easy to read your phone than to purchase a newspaper.
Newspaper readership has changed according to the statistics. Mobile technology is rapidly increasing the audience of newspaper media and creating the audience to appeal to a younger and more balanced between male and female readers, according to the NAA. Also, with the design of tablets it created a faster growing piece of digital technology. It is like a portable computer that can access any book. The NAA states that as of January 2013, nearly a third of adults owned some brand of tablet. The digital media is gradually taking over print and newspaper readership.
Overall, newspaper readership has dramatically changed because of the increasing of technology. Due to easy access through smartphones, computers and tablets, newspapers seem obsolete. However, despite the emergence of new information technology, the community newspapers still play a big role in their community. The value of community newspapers continues to grow as they find new ways to serve their readers and build up their communities with credible and resourceful information.
This pain is only temporary. Happiness will come again.